Working on building link popularity
The days of link farms and huge link exchange programs are over.Rather, the engines want links from authoritative sites, or links from sites that share the same focus as your site.In very simplistic terms, link popularity refers to the number and quality of the incoming links that are pointing to your site.Before we go any further, what is link popularity? However, one of the most difficult areas of SEO is building link popularity.These other sites consider your site important enough to link to.But besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site.What is meant by link popularity can get much more complex, which is discussed further in this article.In particular, solid link popularity can literally make or break a site with the search engines.Try those strategies now and you can easily find yourself booted out of an engine.Because the engines don't want artificially created or useless links, so there are no easy ways to build link popularity.So, in the engine's view, your site is considered important as well.In search engine optimization, "off page" factors have become more and more important as they relate to rankings.
Now that we've gotten the preliminaries out of the way, let's get down to business learning ways to increase the link popularity of our sites.When looking through this list, you may find strategies that are subject to abuse.Abuse them, and you're treading in potentially dangerous waters.He said: Our position is pretty straight forward it's not the technique that we are concerned about,it's the intention.Keep in mind that these strategies aren't in any particular order.
Analyze your intentions, and if you wouldn't mind an engine knowing what you're doing, your intentions are okay.Stephen Baker with Fast said one of the most memorable statements I've heard as it relates to what the engines like or don't like to see.Also, keep in mind that though it isn't always stated explicitly, we're always referring to "related" and important or authoritative sites as our targets.So, always keep that statement in mind when you consider linking or any other strategies for your Web site.
Go to the major search engines.You would generally offer to link back to them in exchange for this courtesy.However, there will be non competitive sites that will link to you especially if you offer to link back.Here's the simple means to find those good links.Now visit those pages and ask the site owners if they will link to you.Not everyone will, especially sites that are extremely competitive with you.If the link is particularly important to you, call them personally or write them a letter or send a fax to show them you're serious.Tell them where the link on your site will be or set the link up in advance with the stipulation that you'll be glad to leave it there if they'll add a link to you in kind.Basically you email or contact the Webmaster of a site that is complementary but generally not competitive to your own.Be sure you have developed genuine content on your Web site of interest to the trading partner.Why is this system good?You ask them to link to your site while outlining the benefits of doing so.Search for your target keywords.By searching for your target keywords, you'll find the pages that the search engines themselves are telling you are good, as evidenced by the fact that they rank well.Take the time to look over their site and then suggest where a link to you might be appropriate.You must distinguish yourself from all the spam they receive daily.
Look at the pages that appear in the top results.
Explain the advantages to them and to their visitors by providing a link to your content.Hence, links from these pages are more important and important for the terms you are interested in than links from other pages.Most importantly, personalize your emails!This is by far the oldest and best-known method of improving link popularity.
Don't be surprised if they DO link back.A compelling case will increase your success.In return, you might state that a link back is appreciated but not required.Use voice instead of email to reciprocate and try contacting people by voice instead of email.Ask permission to link to their site.GIVE THEM as much information as needed in order to make it easy for them to link to you.Pre-qualify the people you solicit for reciprocal links.Do I have the time to dig through those 300 pages to find their old link?If you've moved your site and you're asking those who have linked to you to change to your new URL, give them as much information as possible.Find URLs that are currently linking to one or more of your pages and ask the appropriate Webmaster if they might also find value in other pages on your site that you might suggest.It's harder to say no if you can provide the URL of where their link is.
If they don't respond to your solicitation, at most send ONE second request.If they have a big site that's divided into sections, give them the exact URL of where your site would fit in.ALWAYS give them the exact link text to use, even going so far as to put it in HTML so they can just cut/paste it onto their page.Search for sites that rank high for search terms that are important to you, then look through the search results for sites that do not compete with you.Warm personal voice contact goes a lot further than a cold email or even a warm email letter.Instead of sending them a confirmation, try sending them a pleasant thank you for permission to link to their Web site.Automating the task is asking for trouble, especially if you haven't reviewed the site before asking for the link.Like all SEO, do it manually.Search the sites of the people who have linked to you for other possible link partners.Send a thank you note if they give you a reciprocal link.Manually search for Web sites that have the same theme as your Web site.
MAKE SURE they actually have a links page!Check the link popularity of your competitors, and find out who are linking to them.When asking for a link: ALWAYS have a link already put on your own site BEFORE you ask for a link in return and give the location of the link.Review any Web site to which you want to link before writing to its Webmaster asking for a link.Assuming they say yes, then you simply link up to them and confirm by email once you have confirmed.They must have links from other sites like yours, and they must have the ability to make changes to their own site.I have over 300 pages on my personal site, but I still have people who will write and tell me to change their link to: http://www.Then, provide the HTML for the link to your site.Contact those Web sites, and ask them to link to you in return for a reciprocal link.These sites should be high on your list of link targets.More people are inclined to respond to your request when you introduce yourself by phone and let them know that you were visiting their site.When requesting a link, make sure to highlight what your site has to offer their visitors and why they should link to it.If someone says they can not or do not wish to link to your site,I would still ask their permission to link to them.Piggy back on their high ranking.Yet,they don't tell me their old URL so I can easily do a search ,and they don't tell me which of those 300 pages their link exists on.Otherwise move on and take their site off of yours.
Link Exchange Letter
Create small banners or buttons for this purpose as well.Remember, you're asking for a favor a mutually beneficial favor, but a favor nonetheless, so be polite and respectful in your letter.Create a Link Exchange Letter requesting a link exchange with your site, to each of the sites you have noted in your list.Make it very easy for them to include you by providing cut and paste HTML code.You don't want the search engines thinking of you as a link farm.What Should you Put on Link Pages?Incorporate your key phrases into the linking code.Show them that you've actually visited the site and given some thought to the link.Otherwise, you'll get nowhere fast.Create a link page on your Web site that gives other Web sites permission to link to yours.Be very clear with your request for reciprocal linking.Put a description under each link on your links page.Provide the exact URL of their page you think the link would be most beneficial.
Finally, give the HTML code for the link so the Webmaster can cut and paste it directly into his page code.Make sure it's the best it can be before sending it out.Make sure you've come up with at least 50 good quality content, non-competitive sites with a decent PageRank score of their own to email.
Take care in crafting your reciprocal links letter.That gives you some control over the link placement and lets you include your keywords into the link text.After you have thoroughly researched a potential site to ensure they are appropriate and actually do have links to other sites, consider the following: Start with a very brief description of your site's content and how it relates to their site.
The days of link farms and huge link exchange programs are over.Rather, the engines want links from authoritative sites, or links from sites that share the same focus as your site.In very simplistic terms, link popularity refers to the number and quality of the incoming links that are pointing to your site.Before we go any further, what is link popularity? However, one of the most difficult areas of SEO is building link popularity.These other sites consider your site important enough to link to.But besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site.What is meant by link popularity can get much more complex, which is discussed further in this article.In particular, solid link popularity can literally make or break a site with the search engines.Try those strategies now and you can easily find yourself booted out of an engine.Because the engines don't want artificially created or useless links, so there are no easy ways to build link popularity.So, in the engine's view, your site is considered important as well.In search engine optimization, "off page" factors have become more and more important as they relate to rankings.
Now that we've gotten the preliminaries out of the way, let's get down to business learning ways to increase the link popularity of our sites.When looking through this list, you may find strategies that are subject to abuse.Abuse them, and you're treading in potentially dangerous waters.He said: Our position is pretty straight forward it's not the technique that we are concerned about,it's the intention.Keep in mind that these strategies aren't in any particular order.
Analyze your intentions, and if you wouldn't mind an engine knowing what you're doing, your intentions are okay.Stephen Baker with Fast said one of the most memorable statements I've heard as it relates to what the engines like or don't like to see.Also, keep in mind that though it isn't always stated explicitly, we're always referring to "related" and important or authoritative sites as our targets.So, always keep that statement in mind when you consider linking or any other strategies for your Web site.
Go to the major search engines.You would generally offer to link back to them in exchange for this courtesy.However, there will be non competitive sites that will link to you especially if you offer to link back.Here's the simple means to find those good links.Now visit those pages and ask the site owners if they will link to you.Not everyone will, especially sites that are extremely competitive with you.If the link is particularly important to you, call them personally or write them a letter or send a fax to show them you're serious.Tell them where the link on your site will be or set the link up in advance with the stipulation that you'll be glad to leave it there if they'll add a link to you in kind.Basically you email or contact the Webmaster of a site that is complementary but generally not competitive to your own.Be sure you have developed genuine content on your Web site of interest to the trading partner.Why is this system good?You ask them to link to your site while outlining the benefits of doing so.Search for your target keywords.By searching for your target keywords, you'll find the pages that the search engines themselves are telling you are good, as evidenced by the fact that they rank well.Take the time to look over their site and then suggest where a link to you might be appropriate.You must distinguish yourself from all the spam they receive daily.
Look at the pages that appear in the top results.
Explain the advantages to them and to their visitors by providing a link to your content.Hence, links from these pages are more important and important for the terms you are interested in than links from other pages.Most importantly, personalize your emails!This is by far the oldest and best-known method of improving link popularity.
Don't be surprised if they DO link back.A compelling case will increase your success.In return, you might state that a link back is appreciated but not required.Use voice instead of email to reciprocate and try contacting people by voice instead of email.Ask permission to link to their site.GIVE THEM as much information as needed in order to make it easy for them to link to you.Pre-qualify the people you solicit for reciprocal links.Do I have the time to dig through those 300 pages to find their old link?If you've moved your site and you're asking those who have linked to you to change to your new URL, give them as much information as possible.Find URLs that are currently linking to one or more of your pages and ask the appropriate Webmaster if they might also find value in other pages on your site that you might suggest.It's harder to say no if you can provide the URL of where their link is.
If they don't respond to your solicitation, at most send ONE second request.If they have a big site that's divided into sections, give them the exact URL of where your site would fit in.ALWAYS give them the exact link text to use, even going so far as to put it in HTML so they can just cut/paste it onto their page.Search for sites that rank high for search terms that are important to you, then look through the search results for sites that do not compete with you.Warm personal voice contact goes a lot further than a cold email or even a warm email letter.Instead of sending them a confirmation, try sending them a pleasant thank you for permission to link to their Web site.Automating the task is asking for trouble, especially if you haven't reviewed the site before asking for the link.Like all SEO, do it manually.Search the sites of the people who have linked to you for other possible link partners.Send a thank you note if they give you a reciprocal link.Manually search for Web sites that have the same theme as your Web site.
MAKE SURE they actually have a links page!Check the link popularity of your competitors, and find out who are linking to them.When asking for a link: ALWAYS have a link already put on your own site BEFORE you ask for a link in return and give the location of the link.Review any Web site to which you want to link before writing to its Webmaster asking for a link.Assuming they say yes, then you simply link up to them and confirm by email once you have confirmed.They must have links from other sites like yours, and they must have the ability to make changes to their own site.I have over 300 pages on my personal site, but I still have people who will write and tell me to change their link to: http://www.Then, provide the HTML for the link to your site.Contact those Web sites, and ask them to link to you in return for a reciprocal link.These sites should be high on your list of link targets.More people are inclined to respond to your request when you introduce yourself by phone and let them know that you were visiting their site.When requesting a link, make sure to highlight what your site has to offer their visitors and why they should link to it.If someone says they can not or do not wish to link to your site,I would still ask their permission to link to them.Piggy back on their high ranking.Yet,they don't tell me their old URL so I can easily do a search ,and they don't tell me which of those 300 pages their link exists on.Otherwise move on and take their site off of yours.
Link Exchange Letter
Create small banners or buttons for this purpose as well.Remember, you're asking for a favor a mutually beneficial favor, but a favor nonetheless, so be polite and respectful in your letter.Create a Link Exchange Letter requesting a link exchange with your site, to each of the sites you have noted in your list.Make it very easy for them to include you by providing cut and paste HTML code.You don't want the search engines thinking of you as a link farm.What Should you Put on Link Pages?Incorporate your key phrases into the linking code.Show them that you've actually visited the site and given some thought to the link.Otherwise, you'll get nowhere fast.Create a link page on your Web site that gives other Web sites permission to link to yours.Be very clear with your request for reciprocal linking.Put a description under each link on your links page.Provide the exact URL of their page you think the link would be most beneficial.
Finally, give the HTML code for the link so the Webmaster can cut and paste it directly into his page code.Make sure it's the best it can be before sending it out.Make sure you've come up with at least 50 good quality content, non-competitive sites with a decent PageRank score of their own to email.
Take care in crafting your reciprocal links letter.That gives you some control over the link placement and lets you include your keywords into the link text.After you have thoroughly researched a potential site to ensure they are appropriate and actually do have links to other sites, consider the following: Start with a very brief description of your site's content and how it relates to their site.
