linking Targets

                                                     LINKING TARGETS

I am not a fan of reciprocal links unless they are complimentary.Make sure that the link under the testimonial opens in a new browser window so that you don't lose that visitor to the linked site.A word of advice though, don't everyone call it the same thing and don't call it a links page.Once you are listed, it's good to have a page on your site that you use to feed the spiders: a Where we can be found on the Web page.Offer something for free (such as a downloadable report), and then ask for a link back to your site if the person finds value in the free item.You could each provide three links and put up a my friends page or suggested sites page.Submit a URL, add a URL, etc.This works because you're giving away something of value, and when people find it valuable, they're likely to reciprocate.Get your site listed with Yahoo; it is easier today than before with the Business Express option.See if you can get the first third of the article listed on their site with a keyword rich text link leading back to your site where they can find the rest of the article.Use emotional content to give people a reason to link to you.In my Vault, I list about 80 search resources.Look for vertical engines and directories in your topic areas.If you have good content on your site, people will want to link to you to provide their visitors useful information.If you have other files, like .Results of six and lower are not made available to the Overture partner sites, which collectively have millions more users than Overture does alone.How is your content?Every relevant link helps.Once you start working with other Webmasters, it's surprising what synergies may develop.Even if you are not a writer, ask the writers if you can use their stuff.Market those articles to online content providers.What if they give 1% boost if you do?Deliver real value instead.Are there any organizations or associations connected with your industry What about educational establishments Publications News sites How many links do you need pointing to your site More than your competition.If you are a marketing firm, look for marketing directories/hubs/portals/vortals, do the same for business to business or b2b.Portals and directories will naturally work better.Think in terms of related fields as opposed to actual competition.Create teaser articles.I was surprised to find several directories for my own city.Also don't request links on a public bulletin board.Guide site.



Before writing anything, subscribe to their e-zine first or go through their site content.I don't know.Write a 300-500 word article on a topic of real interest to their target market and submit it to the Webmaster, as well as to other e-zines reaching the same target audience.Actually you win twice!Example: an icon that generates the HTML code they can copy and insert into their own HTML pages.In other words, give the site owner something they can use that delivers real value to their constituents.I always link every important site back to the major search engines and directories as a little thank you gesture.We all want to get on the top ranking sites listed in Google with few, if any outbound links.Regional directories can often supply plenty of incoming links.My logic with outbound links is,You have already lost the client for today, Dixon, so get a better product tomorrow.Sites get linked to for a reason: usually if they provide the most information or the best resources on a particular topic.Work on building rapport with other Webmasters.Would 1% matter if everyone else had 99% relevancy and you got an extra 1%?Yes, they all help.Many companies will put testimonials throughout their site, with links back to the company providing the testimonial.A reciprocal link with Yahoo is even more beneficial.If you're asking someone for a testimonial, tell the Webmaster to whom you're writing that you're willing to put a link to their site under their testimonial if they're willing to reciprocate.If you are linked to by a directory like Yahoo, LookSmart, or Dmoz you get a boost.If you are linked to by a spammy link farm, you get a penalty.And you get great content.Go to Google and search for submit a link AND put your keyword phrase here.


                          Link Checking Services

Google, HotBot, and AltaVista.Visit LinkPromotion.The service, which is provided by First Place Software, will even send you a weekly or monthly report showing your link popularity in those engines.Lycos ,Fast, AltaVista, and MSN.You can also check your link popularity at LinkPopularity.Check your link popularity at Link Popularity Check.