External Link Strategy

                             External Link Strategy

Pay to have your home page spidered by search engine robots for search databases like Inktomi through www.Make sure that page is well optimized before you start.A few suggestions to increase external link popularity to B2B sites: incorporate the requirement to link to your site in all contracts with:resellers partners subcontractors vendors Remember to ask them to put the link on a page that is accessible to search engine robots not behind password control.Submit technical papers to Web sites that are either interested in the subject or offer technical papers for a fee.FindWhat.Keep in mind that link farms, a whole page of only links, do nothing to increase your link popularity.Consider paying for a few.Implement small money or large if you have it buys on Pay-per-click engines like Overture.

Submit your site to all online industry and general business directories you can find.It should appear on a page already showing up in results.Why not hire a summer student to go looking for places to submit your site and to clean up verify accuracy of current links.To find all sites currently pointing to your site, go to Google and enter link:www.Make sure that all employee speaking engagements at trade shows, etc.Increase the amount of case study, technical studies material on your Web site and point industry editors to it as fodder for their articles.