Offline Methods

                                                        Offline Methods

If you get the gig get the link.Make News!Many newspapers are mirrored online nowadays.It can be the announcement of a new location, landing a big new contract, speaking at a prestigious conference, or even just announcing a new hire.The more times that people see your URL or business name, the better chance you'll have at their remembering and recognizing your site and eventually visiting.Just make sure you aren't saying nasty controversial things!Then fax or email your press release to all relevant newspapers, to the attention of the Business Editor.Make sure they have a good site with great PR and that they list links to their members sites.You can do a free search for the contact information of the newspapers in your region and/or industry.Draft a brief press release about something newsworthy at your company.See if they accept articles, teaser articles, or are interested in using you as a source in exchange for additional links.

This may get you a link on their site.Most newspapers today have a companion Web site and your article will often end up online, adding another new link to your site each time a press release is published.Contact your local radio and television stations and offer your expert knowledge as a source.Set aside a certain amount of money to use to join associations within your industry.If you belong to professional organizations, your local Chamber of Commerce, etc.Write letters to the editor of your local newspaper(s).Put your URL on your stationary, business cards, off-the-Web advertising, invoices, statements, print publications, T-shirts, promotional items, anywhere you can think of.